Video Marketing can help your local business expand your reach, advertise your business, and get more customers. Video can be a very powerful medium, and if done properly, has the ability to capture your customer’s attention and draw them into your message. Video gives business owners the opportunity to impart their company’s voice and style. Words and images are a great way to connect with customers, but video allows your company’s voice to shine through and gives your message more impact.
Video also has the capacity to capture your customer’s attention in other ways. Ranking a video on page one of Google’s search results will display your video thumbnail in the search listings. Having the thumbnail image of your video on Google’s search page attracts more attention and gets more customers to click through to see your message. Even videos on the bottom of the search result page have the potential to receive more attention than normal links in the top positions of the search results.